Hey there, I'm Ash!
I'm a design leader partnering with startups to build scalable products, systems & teams.

Currently open to:
IC roles & long-term collaborations

I am a product designer, a creative native, an entrepreneur, an illustrator, an activist and a constant wo/anderer. I am self-taught first and college-educated later. I designed my first websites in Microsoft Word (yes, you've read that right!) and my current ones in Figma. I founded an open-source, community-driven news startup as well as Europe's largest volunteer NGO during the Syrian refugee movement in 2015. I have a dog named Rufus and a visitor bat named Oliver. In my spare time, I read spooky novels, build miniatures and advocate for humanitarian rights. I am based in Vienna, Austria and I work remotely.

I have a passion for solving problems with a collaborative approach that's grounded in both user experience and strategy. Having worked with a wide range of clients in different fields, I understand the need to craft something that not only attracts but also connects various audiences. I specialise in product design, large scalable design systems + tokens and digital experiences.

I like to build fast, iterate a lot and question my own personal biases. I design for people not users and value usability, inclusivity, accessibility and equality. I like to wear many hats and have also worked in branding, marketing and events.

Want to know a tad more? Read my in-depth intro or check out my CV.

Preferred Industries:
Developer Tools, Green Tech, eCommerce, Media, Transportation, Fintech

PREVIOUS CLIENTS, COLLABORATORS AND PROJECTS: Raiffeisen Bank International / Bertha von Suttner Universität / 1000 Things / Deepnote / Voest Alpine / Nextjournal / T-Mobile / Wiener Linien / eBay / International School Parent / Found / SAE / Seiler & Speer / Google / Amnesty International / Akademikerhilfe / Canon / The North Face / Identum / Territory / Bundesministerium für Inneres / FPrangl / FEMtech – Frauen in Forschung und Technologie / Woda / OMV / Poolie Studio / Wirschaftscompass / Steel Bean

Skills & services
product design
design systems
web design
ux & uxr
ux writing
information architecture
hiring & team building
design strategy & roadmap

Special emphasis
8pt grids
design for people not user
user journeys & flows
close collab with engineering
usability, inclusivity, equality
working remotely

Get in touch with me
LinkedIn [currently deactivated]