Hi, my name is Ash and I am a design leader partnering with early-stage startups to build scalable products, systems and teams. I am based in Vienna, Austria and I work remotely.
I am a product designer, creative native, an entrepreneur, an illustrator, an activist and a constant wo/anderer. I am self-taught first and college-educated later. I designed my first websites in Microsoft Word (yes, you've read that right!) and my current ones in Figma. I founded a decentralised, community-sourced news startup as well as Europe's largest volunteer NGO during the Syrian refugee movement in 2015. I have a dog named Rufus and a visitor-bat named Oliver. In my spare time, I read spooky novels, build miniatures and advocate for humanitarian rights.
I have a passion for solving problems with a collaborative approach that's grounded in both user experience and strategy. Having worked with a wide range of clients in different fields, I understand the need to craft something that not only attracts but also connects various audiences.
I like to build fast, iterate a lot and question my own personal biases. I design for people not users and value usability, inclusivity, accessibility and equality. I like to wear many hats and have also worked in branding, marketing, events & conference management.
Some past clients, collaborators or projects include Deepnote, Nextjournal, Raiffeisen Bank International, Pendect, T-Mobile, Voest Alpine, Amnesty International, Bundesministerium für Inneres, FEMtech, Woda, Territory, International Institute for Applied Systems Analysis, Seiler & Speer, 1000 Things, SAE Institute, etc.