hi, my name's ash.
I'm a freelance full-stack product designer with 10+ years of experience, a creative native, an illustrator, a design system consultant, an entrepreneur, a miniature maker, a raconteuse, an artist and a constant wo/anderer. I am based in Vienna, Austria and I work remotely.
I'm a business-minded and code-adjacent designer, solving problems with a collaborative approach that's grounded in user experience, data and strategy. I like to build fast, iterate a lot and question my own personal biases. I design for people not users and value usability, inclusivity, accessibility and equality. I specialise in designing complex and technical products, large scalable design systems and people-focussed digital experiences.
currently: migros genossenschaftsbund, untitled hospitality project
next up: sabbatical
availability: from 01/2026 — long-term projects preferred
contact: studio@firlefanzski.com; @firlefanzski